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Skills

​Top Skills: ​

  • Copywriting for various communication channels, such as social media, TV, online ads & printed products

  • Communications & Relationships Management with company vendors 

  • AP style writing, researching, interviewing & publishing experience

  • Newsletter design and distribution utilizing Constant Contact, MailChimp & Hubspot integrations

  • Graphic design for websites, logos, presentations, print materials and infographics with Adobe Creative Suite & Canva

  • Website development & maintenance with Wordpress (Elementor), Wix, Sharepoint Designer

  • Online event organization with Zoom for online & in-person events

  • Social media content creation & strategy with Hootsuite, Sprout Social & Later for Facebook, LinkedIn, Instagram, Pinterest & TikTok

Work Experience
Marketing & Vendor Relations Manager 
Storcom, Inc.
Remote
Jan 22 - Present

Main responsibility: To oversee company marketing channels, nurture distributor partnerships, and lead sales team 

 

  • Designed and facilitated complete onboarding and training program for new sales hires, as well as guidance through company policies and procedures

  • Developed website pages for new products offered, as well as maintain and update company product offerings as technology changes

  • Manage the company calendar of partner training certifications and partner networking events to stay up to date on the latest technologies and partner program offerings

  • Lead company participation in competitions and events as additional ways to grow business revenue

  • Maintain industry knowledge by upkeep of company industry certifications, attending and reporting on partner workshops and registering company in industry print publications

  • Strengthen company culture and community through organizing first-ever monthly Zoom luncheons, as well as overseeing catering and special requests for Chicago location meetings

  • Improved inbound and outbound sales processes by adopting new technologies to increase efficiency (such as High Velocity Sales and Calendly), writing and improving email templates, call scripts and cadences

  • Created procedures to identify more defined audiences in Salesforce database, improving email open rates by 15%

  • Established process for the yearly marketing campaign in Notion as well as SOP documentation to create consistent, on brand marketing emails

  • Worked closely with vendors to raise Market Development Funds (MDF's) and gather leads for campaign resources

  • Coordinated solution-focused webinar events with vendor partners to promote software and hardware products

  • Managed Salesforce operations through creation of Pardot marketing automations, testing and analyzing workflow, lead generation, lead nurturing, scoring and identifying tactics to increase efficiency

  • Rebranded and modernized outdated company print documentation

  • Content coordination and publication, using Wordpress for website edits and Sprout Social for social media posting​

Freelance Work
Poppy Peña Co.
Dallas, Texas 
 Sept 10, 2020 –  Present

​Main responsibility: To serve as an on-hand virtual marketing assistant for small businesses and other creative projects​​

  • Planned and carried out outdated website redesign project

  • Modernized company logos for digital media, print, business cards and other print materials

  • Advised on social media strategy for artists, real estate and luxury branding companies

  • Created and sold art, teaching me the importance of supply and demand, accounting, invoicing, shipping and customer service

  • Engaged in volunteer work throughout France, such as: social media content creation for an AirBnb located in Arsac, property care and management, social media training and instruction for an artist in Royan, and dog walking in St. Jean Plat de la Corts. 

​​

Digital Media Specialist
Ally Energy
Houston, Texas 
 June 1 –  Sept 6 2020

​Main responsibility: To coordinate outgoing communications for webmail, website, online events and social media.

​

  • Wrote and distributed weekly newsletter using Hubspot and Mailchimp

  • Drafted and researched content for biweekly events, including drafting introductions, questions, and following wrap-up article

  • Planned and researched all upcoming events including sourcing speakers, meeting with their team, collaborating on social media announcements, to carrying out events live on web

  • Created, repurposed and scheduled content for social media accounts using Sprout Social

  • Wrote and researched articles (found here)

  • Edited and proofread outgoing content such as factchecking and editing graphics, captions, and video

  • Worked to improve article SEO stickability with Yoast 

Knowledge Sharing Communications Specialist
Nalco Champion - ChampionX at Ecolab
Houston, Texas 
 March 16 2019 – April 24 2020

​Main responsibility: To promote and encourage associate engagement of internal web platform, through content creation of promotional materials and collaboration with various company communications channels

​

  • Created, coordinated and maintained communications calendar to create and execute promotional plans of each network

  • Tracked user engagement of internal web platform's networks to discern execution of next promotional plan 

  • Designed standard operating procedures for various promotional plans

  • Engaged with Knowledge Sharing team on communications strategies, speaking opportunities, and company initiatives

  • Collaborated with various internal company communication channels to push promotional plans of internal web platform

  • Updated visual and written material of internal web program using Sharepoint Designer and basic HTML

  • Designed visual promotion materials, such as web banners, announcements and infographics for internal web platform, using Canva and Adobe Photoshop

  • Created content for Ecolab closed-circuit ETV postings

  • Wrote copy material for banners, announcements and discussions for internal web platform

  • Gathered information through research, survey creation and interviews with associates and other appropriate sources 

  • Wrote articles and copy material for internal communication channels

  • Assisted with the visual design of dynamic onboarding information for new and current employees 

  • Maintained consistent voice that represents the brand, adjusting tone and style for each audience and network, as appropriate

  • Edited content across channels to ensure overall accuracy and consistency

Graphic Designer - HR Rebranding Project
Nalco Champion at Ecolab 
Houston, Texas 
 Nov 4 – March 15

​Main responsibility: To rebrand HR department policies and create new visual materials that align with the branding guidelines for Ecolab's spinoff organization, ChampionX 

​

  • Redesigned over 1,000 HR documents to comply with new branding standards

  • Established SOP audit process to communicate with stakeholders project progression and ensure accuracy of HR policy document content

  • Created HR policy templates for all informational policy material using InDesign and Word

  • Created logos for HR materials using Canva and Photoshop

Marketing Coordinator
Texas OilTech Laboratories
Houston, Texas 
April  - September 2019

  • Responsible for developing company marketing program

  • Created yearly marketing campaign schedule based on target industries and executed with a B2B business plan

  • Managed campaigns for Houston, Colombia and Brazil facilities

  • Implemented monthly company newsletters, independently wrote and published for client distribution

  • Designed digital content for email signatures, banner ads, presentations, website content and email blasts

  • Built and maintained social media presence across all platforms

  • Implemented and tracked ad campaigns through conversions on Google Analytics/Ads

  • Identified trends and insights, optimizing budget and performance based on the results

  • Planned, executed, and measured experiments with conversion tests

  • Coordinated email blasts from written content, design, to target audience

  • Organized attendance for networking events and conferences such as PowerGen, TCEQ and Gastech

  • Designed print work such as brochures, folders and postcards using mail merge

  • Composed several research projects including: researching companies online, compiling databases and fact-checking

  • Planned and executed photoshoots for equipment and staff for advertising content

  • Edited video content for trade show display

  • Wrote employee's company biographies 

  • Lead sales meetings and improved initiative with progress reports, providing leads and creating cold call scripts

  • Created system to connect click rate individuals to sales team

  • Collaborated with agencies and other vendor partners

  • Evaluated emerging technologies, provided thought leadership and perspective for adoption of a CRM system

Marketing Intern
Nour de la Garza
Houston, Texas 
 Aug – Nov 2018 

  • Created content for social media platforms and engaged with followers and small businesses 

  • Wrote and published articles and formatted weekly newsletters with Mailchimp

  • Planned and executed photoshoots by engaging with local talent, and editing content with Adobe Photoshop 

Research Intern
Global Taiwan Institute
Washington, D.C. 
           Jun – Aug 2018

  • Tracked news and developments in Taiwan, US-Taiwan relations, and the Asia-Pacific region, and wrote articles on relevant topics for publication in the Global Taiwan Brief

  • Assisted in current research projects and reports, event planning, staffing and organization of the monthly public seminars

  • Managed social media and website posting/maintenance using Hootsuite 

  • Attended relevant events in Washington, D.C. and reported back to GTI staff

Administrative Assistant
University of St. Thomas - Center for International Studies
Houston, Texas 
Feb 2016 - Aug 2017

  • Created, fact-checked, and maintained databases for various projects on campus

  • Marketed the Center by creating and designing fliers for upcoming center events as well as managing social media platforms 

  • Coordinated event planning for diverse conferences and programs, and recruited volunteer support staff for events and lectures, recruited groups of volunteers for events and conferences  

Marketing & Development Intern
Amber Green Corporation
Houston, Texas 
Feb - Aug 2016

  • Composed several research projects including: researching companies online, compiling databases and fact-checking

  • Assisted with various marketing duties including direct mail, print ads, networking, internet, social media (Hootsuite), and developed new methods of marketing

  • Created, customized, and published press releases


  • Attended trade shows, conferences and networking events as an ambassador for the company            

References

For reference letters or contact information, please request all information through the contact form page.​

2020
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2019
2018
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2016
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